University of the Highlands and Islands (UHI)

The Centre for Recreation and Tourism Research (CRTR) at UHI will lead both the trans-national management, monitoring and reporting of the project and internal and external communications.  Aside from its competence in leading trans-national projects detailed below, the Centre is one of the UK’s leading adventure tourism research centres.  Affiliated to the School of Adventure Studies, which teaches a undergraduate course in Adventure Tourism Management, CRTR has undertaken a wide range of adventure tourism knowledge exchange and consultancy projects, both in the UK and overseas.  It has developed and co-hosts the annual adventure conference and collaborates on academic work with universities across the globe.  It is a founder member of the Adventure Tourism Research Association, with worldwide membership, and collaborates with the Adventure Travel Trade Association, based in the USA. As such it is recognised widely as a major player in the adventure tourism industry.