studies and reports
The project has a number of outputs in terms of studies and reports which are detailed below.
The Data Gathering and Market Research report, as well as the New Technology and the Slow Adventure Experience report (although the latter may still be updated), have now been completed and the results from both have been used to inform and influence the Development and Piloting of New Marketing Models, the research for which is currently underway.
The project partners are currently undertaking their own case studies, working with SMEs to develop new slow adventure products as well as examining different ways to market guided slow adventure experiences and collaborate more closely with complementary businesses.
All partners are working to develop a transnational network of slow adventure tourism providers, who share common values and a joint brand and website which can be carried forward beyond the life of the project.
As part of this, slow adventure campaign guidelines and digital marketing guidelines have been produced. The purpose of these are to formalize a set of guidelines and parameters for tourism businesses which wish to become affiliated to the slow adventure movement and use the associated branding in the marketing of suitable consumer experiences and tourism products. The digital @slowadventuring campaign is a platform to bring together slow adventures transnationally and is an opportunity to represent the variety of tourism products equally.
Wild Norway and NORD are leading the Two Eyed Seeing work package and have been working further to develop and implement the Two-Eyed Seeing perspective, improving the Two-Eyed Seeing guide, and producing a short film. They have been working with an indigenous Sami SME in Røros on the World Nomads Extraordinary Experience Campaign that was spread worldwide in social media. This successful business operates close to what is described and recommended in the Two-Eyed Seeing guide.
More details about the project can be found in the biannual newsletters below which have been produced as part of the overall communication of the project.