The SAINT project involves the following work packages:
Data Gathering and Applied Market Research (Led by University of Highlands & Islands)
The aim of this activity is to conduct applied, relevant and targeted research, at the start of the project, to inform and influence the shape of the project. This research has now been completed and the results have been used to inform and influence the Development and Piloting of New Marketing Models.
Development and Piloting of New Marketing Models (Led by ETOUR, Sweden)
The core of the project, this work package aims to help SMEs in this sector to develop a) new marketing approaches and b) more effective businesses through ‘co-operative working’. The project will develop and test new marketing models to: create a new joint brand, target high-value customers and trans-nationally cluster SMEs together. This research is currently underway.
New Technology and the Slow Adventure Experience (Led by Naturpolis, Finland)
The objective of this work package is to explore the use of new, predominantly mobile, technologies in supporting the development of ‘greater market reach’ for SMEs in this sector. The research activities have been completed by all project partners and the report will be used to inform the Development and Piloting of New Marketing Models activities.
Two-eyed Seeing: Integrating Indigenous and Western Perspectives (Led by Wild Norway/HiNT, Norway)
In this context, ‘two-eyed seeing’ combines the strengths of both Western and Indigenous ways of packaging and marketing ‘slow adventure’ activities and engaging with consumers. This research is currently underway.